Cowbella was awarded the Mohawk Valley Beautiful Distinguished Service Award in 2005.

Keep Mohawk Valley Beautiful (KMVB) is an affiliate of the Keep America Beautiful Program representing the 6-County, Mohawk Valley Regional Economic Development Council (MVREDC) target area and a standing committee of Mohawk Valley Economic Development District (MVEDD), a community and economic development organization. Their mission is to organize, engage and empower public and private entities in the Mohawk Valley to take greater responsibility for improving their community environment. 

Cowbella was awarded their Distinguished Service Award in 2005.